The Farmer Veteran Coalition "Homegrown by Heroes" label signifies more than just a product; it's a seal of continued service by veterans to their communities across the country. 

For local consumers, this label represents produce cultivated by military veterans who have transitioned into farming. It signifies resilience, dedication, and a commitment to service even after leaving the military. 

Choosing products bearing this label not only supports local agriculture but also honors the sacrifice and hard work of those who have served their country. 

It's a symbol of trust, authenticity, and a connection to a meaningful cause, fostering pride in supporting both veterans and local agriculture.